Avery Dennison, Eventshop Partner Launch Ultimate Fan Experience

Curated by Roxtron — RFID & NFC manufacturer. Visit roxtron.com

Avery Dennison and Eventshop have integrated Embelex NFC and QR technology with the mem-re platform to transform sports apparel into a portal for exclusive digital fan experiences. This partnership highlights the shift toward apparel as a persistent marketing channel, while Avery Dennison's new, larger distribution center in India ensures the supply chain capacity needed to scale these smart garment solutions globally.