Avery Dennison study: 97% of fans want personalised merchandise, but 63% walk away from queues and stockouts

News wire · Source based brief

Avery Dennison has introduced an RFID-driven self-service kiosk system to address high abandonment rates at live events, where 63% of fans currently walk away due to long queues and stockouts. The technology enables rapid, automated inventory counting of individual customization components like letters and numbers, allowing retailers to capture the 52% of fans willing to pay a premium for personalized merchandise. By reducing wait times and ensuring stock accuracy, this solut

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