National lacrosse league and yinzcam announce official digital engine using NFC

Curated by Roxtron — RFID & NFC manufacturer. Visit roxtron.com

The National Lacrosse League and YinzCam are embedding NFC technology into every player's jersey to serve as mobile touchpoints for digital fan engagement. This partnership demonstrates a scalable model for transforming physical sports merchandise into interactive marketing tools, providing brands with direct-to-consumer data and secondary-market authentication capabilities.