Avery Dennison supply the NFC tag in Willem II’s 130th-anniversary jersey

News wire · Source based brief

Avery Dennison has integrated NFC tags into the 130th-anniversary jerseys of Dutch football club Willem II, linking fans directly to the team’s digital platform. This development signals that connected apparel is transitioning from a niche luxury for flagship clubs to a standard engagement tool for mid-tier sports organizations and their sponsors.

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