Avery Dennison and Eventshop® Launch the Ultimate Fan Experience Using mem-re Tech

Curated by Roxtron — RFID & NFC manufacturer. Visit roxtron.com

Avery Dennison has partnered with Eventshop to integrate NFC-enabled embellishments into sports apparel and footwear via the mem-re digital platform. This collaboration enables brands to transform standard merchandise into interactive touchpoints for personalized content, providing a scalable framework for driving fan engagement and high-margin digital sponsorship opportunities.