press release Europe
Avery Dennison and Eventshop® Launch the Ultimate Fan Experience Using mem-re Tech
By RFIDWire editorial · Published by Roxtron Limited · Original reporting: RFID News
News wire · Source based brief
Avery Dennison has partnered with Eventshop to integrate NFC-enabled embellishments into sports apparel and footwear via the mem-re digital platform. This collaboration enables brands to transform standard merchandise into interactive touchpoints for personalized content, providing a scalable framework for driving fan engagement and high-margin digital sponsorship opportunities.
This is a short brief, not a full RFIDWire article. Claims and outcomes remain attributable to the cited publisher.
Source: RFID News. Full reporting is available from the original publisher.
Read the original at RFID News