Animate Moves to RFID-Based Store Operations: COO Jun Fujiki on ‘the First Step Toward Industry Reform’

Curated by Roxtron — RFID & NFC manufacturer. Visit roxtron.com

Animate will deploy the PubteX BOOKTRAIL RFID system across its entire Japanese retail network by 2029, utilizing source-tagged markers inserted at the printing stage. This large-scale implementation validates the efficiency of upstream integration, drastically reducing loss prevention labor from hours to minutes while establishing a new standard for automated inventory management in the publishing sector.