RAIN in Action 2026 chooses Madrid and reinforces Spain’s role in RAIN RFID adoption across retail and logistics

Curated by Roxtron — RFID & NFC manufacturer. Visit roxtron.com

The RAIN Alliance has selected Madrid to host its 2026 "RAIN in Action" congress, marking the first time the global event will be held in Spain to highlight the region's rapid adoption across fashion and logistics. The move signals a strategic focus on the European market, which is a primary driver behind the record-breaking 42.7 billion RAIN RFID chips currently shipped annually.