NRF 2026: Why Retail’s Future Needs a Data Backbone

News wire · Source based brief

The RAIN Alliance argues that RAIN RFID is the essential hardware layer for the industry’s "data backbone," moving beyond basic inventory to support real-time omnichannel transparency and waste reduction. For manufacturers and integrators, this signals a shift from siloed pilot projects toward integrated infrastructure that fuels AI-driven analytics and automated circular economy compliance.

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