Interview: Aileen Ryan on the 2025 correction, grocery, and RAIN-enabled smartphones

Curated by Roxtron — RFID & NFC manufacturer. Visit roxtron.com

RAIN Alliance CEO Aileen Ryan characterizes the decline in chip shipments from 52.8 billion in 2024 to 42.7 billion in 2025 as a temporary market correction following years of hyper-growth. This perspective signals that while regulatory mandates act as catalysts for adoption, long-term commercial sustainability will depend on grocery sector expansion and the integration of RAIN technology into smartphones.