In Their Words: A RAIN in Action Sponsor Q&A from SML Group

Curated by Roxtron — RFID & NFC manufacturer. Visit roxtron.com

SML Group highlights that item-level RAIN RFID adoption is rapidly expanding beyond apparel into the food, pharmaceutical, and logistics sectors to meet increasing demands for supply chain transparency. This shift represents a transition from simple inventory tracking to integrating high-fidelity data into broader digital ecosystems, which is essential for future proofing operations and achieving 2030 sustainability goals.