Adidas NFC Demo at CES 2014

Curated by Roxtron — RFID & NFC manufacturer. Visit roxtron.com

Adidas and NXP have integrated NFC technology into footwear "lace jewels," allowing customers to access product specifications and marketing content via a mobile tap. This deployment demonstrates a scalable method for brands to enhance the brick-and-mortar experience and bridge the gap between physical retail and digital engagement without altering the shoe's manufacturing process.