RFIDJournal.com Trends 2026: Digital Matter’s Loic Barancourt

Curated by Roxtron — RFID & NFC manufacturer. Visit roxtron.com

Digital Matter CEO Loic Barancourt predicts that 2026 will be defined by the convergence of Massive IoT and hybrid tracking technologies, driven by the mass adoption of ambient IoT and cheaper cellular connectivity. This shift is commercially significant as it allows enterprises to bridge the gap between long-range logistics and granular, room-level inventory management on a single unified platform.