Identiv Powers ZATAP's Phygital Studio to Turn Physical Products Into Connected Digital Experiences

News wire · Source based brief

Identiv has partnered with ZATAP to launch the Phygital Studio, integrating high-security NFC tags into consumer goods to create evolving digital engagement platforms for brands and sports teams. This collaboration highlights the growing shift from basic authentication to long-term "product-as-a-service" models, offering manufacturers a scalable way to drive post-sale revenue through exclusive digital content.

This is a short brief, not a full RFIDWire article. Claims and outcomes remain attributable to the cited publisher.